#Microblog Monday 498: Smart Marketing

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A gelati place near us has the most brilliant marketing plan. Every day, they declare two names as the “names of the day.” People with those names can get a free small gelati or X% off a larger size.

Of course, most people do not go for gelati alone, so everyone who accompanies them pays full price, and the store gets one or more people who may not have bought dessert that day. We end up buying 3 extra gelatis any time one of our names gets chosen.

Maybe Mikes or Jennifers wouldn’t fall for this trick, but they don’t usually choose Mikes or Jennifers. Sometimes those names pop up, but they more often choose names that are unusual but popular in our area, so people who never get to see their name on a pencil or other souvenir flock to the store to get their picture under the name sign. Everyone in our family has been called up at least once, and a few of us have gotten to be the name twice since they started it years ago.

Well played.

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